Stallen de Laurier // The Laurier Stabels
Lauriergracht 152 – 154, Amsterdam
Giddy up and spare no detail
Our second project on the Lauriergracht, the property at 152-154 is rumoured to have been a royal stables, hence the name Stallen de Laurier (The Laurier Stables). A group of developers bought the space and proceeded to create a singular, super high-end 406m² loft apartment.
We were brought in to create a brochure to match the luxury and grandeur of the hidden space. We went full luxury, choosing options like a Japanese style of binding, and a cover that feels as though you’re touching suede – It’s quite special, and absolutely worth a feel if you’re visiting our studio.
Focused on matching the quality of the building materials used, it was a booklet designed to ooze class, just like the space.
CLIENT: ROCK VASTGOED
“You won’t bloody believe what just saved me..”
– Arion of Corinth
Our second project for these realtors in the high-end market is a stunning neo-classical listed building, dating back to 1910.
We got more involved for this project, as this time our responsibilities included photographing the property as well as laying out the brochure.
Combined with the hyper-crazy-realistic renders, and a historical case study, we worked closely with the printers to put together this luxurious booklet. The brochure is printed on a gorgeous natural paper, is stitch-bound and features a thick cover that is extraordinarily soft to the touch. Holding it, you know you are not just about to view any old building.
Located in the heart of Amsterdam near the Nine Streets, the Dam and the Jordaan area, the property boasts a superb vista out to the cities landmarks.
CLIENT: ROCK VASTGOED
Was it for reals royal? and what’s all this about Japanese stitching?
De Lauriergracht was, along with most of the Jordaan, built in the first half of the 17th century during the third great expansion of Amsterdam.
The building was once a stable for horses, however it is rumoured by the locals to have once housed the Royal Golden Carriage. Unfortunately this has never been substantiated, but we should also remember it’s not been unsubstantiated either and therefore if you want it to be royal, then royal it most certainly is.
We used a ‘Japanese stitching’ for the booklet, meaning the book is both stitched and tied together by hand. The method uses several stages, starting with printed pages which are folded in half.
These assembled in order between a the back and front covers. Holes are punched at the spine edge, around 1 cm from the spine. Four holes are the standard, which is what we’ve got. At the final stage the whole book is stitched together using a thin double silk cord. The knot is tied and concealed in the spine.