Commissioned by the Mondriaan Fonds, the leading Dutch visual arts fund, we created an animation that visualises a new funding programme called The Art of Impact. By keeping the visuals to a somewhat abstract level, we felt we were representing the subjective industry, where borders are concepts and rules are ideas. The style we choose is simple, bold and never quite straight.
The programme is a new platform and fund, set up to initiate, connect and support art projects that have a clear social impact. It is led by the Dutch Ministry of Education, Culture and Science (Ministerie van Onderwijs, Cultuur en Wetenschap) and works together with the six main cultural funding bodies.
The Art of Impact is a temporary incentive and research program focusing on new and existing art and artists’ projects with clear impact on social issues. It essentially wants to strengthen the connection between art and society.
The funding platform was open to all artists, writers, poets, performing artists, filmmakers, designers, brokers, institutions and clients in- and outside the cultural sector with plans or projects to explore, strengthen and visualise the relationship between art and society.
New and existing projects were selected in late 2015, providing them with financial and other support to pursue sustainable impact within and outside the cultural domain.
The 2015 Impact Awards went to Vera Anna Bachrach with her ‘Tostifabriek’ project where you have the opportunity to really order a toasted sandwich. Once ordering, you’ll need to wait a year before you get it, because the grain needs to be grown and made into bread, the cheese has to be made, and the pig’s grown and humanely slaughtered. The jury said: “Vera hit the nail on the head of complex issues, namely the alienation of society in relation to food production. That’s Art with a capital A!”